invests purely rationally.

Every asset manager has their own investment philosophy. Some “believe” in certain stocks. Others think they can beat the market by timing it just right. All of them have a convincing story, but in the end they’re trying to do the same thing — predict the financial markets. Strange, isn’t it? An industry that presents itself as highly rational is built almost entirely on forecasts. It’s as if they trust a crystal ball.

But fortune telling doesn’t exist.
We believe no one can see the future. That’s why we’ve developed a completely different investment philosophy, based on hard facts instead of hope or luck. It is a fact that stock prices bounce in every direction every single day. But over the long run, the global economy always grows. So we simply spread your capital across the entire world economy.

Then we focus on time horizon
History shows that a market crash usually recovers within ten years. So any money you can do without for more than ten years can be invested — with relatively low risk — in global equities. All the money you’ll need sooner is, for the same reason, invested in low-risk bonds.

Beyond daily market noise
This way of investing helps us ignore the emotions that drive stock prices up and down. We are no longer swayed by short-term noise. In fact, it is so simple that with a bit of index investing knowledge, you could do this yourself. But there’s one risk not to underestimate: it’s hard to protect yourself from your own emotions. That’s where we come in.

Protection from your emotions
You stay in control of your money, of course. And we understand the instinct to “step out” when the market drops. But the facts show that staying invested — or even buying more — is usually the smarter move. Our investment philosophy fully acknowledges the role of human emotion. In fact, financial markets are driven by it. We just choose not to be guided by it. We keep our focus stoically fixed on the point on the horizon: the moment you want to use your money again.

Nowhere is your capital managed as calmly and rationally as it is with us. It barely qualifies as asset management anymore. That’s why we call it Calm. Capital. Control.
Good for your peace of mind — and especially for your money.

We started in 2011, when the wealthy family of one of our team members had developed a healthy distrust of traditional wealth management. This led to a strong desire within the family to safeguard their capital in a smarter way.

Step by step, we developed our own unorthodox — and much more effective — approach. We made no secret of our enthusiasm, which sparked interest from others.

In 2012, we began managing assets for other clients under the name ‘Blu Asset Management’. In 2019, we changed our name to Stoic, because we believe Stoicism — a school of thought from ancient Greece — best reflects our view on wealth management.